David Beckham has just arrived, to tumultuous applause, in Los Angeles. I have just seen a 5 minute CNN segment[1] on this, including an interview with an expert[2] on their arrival and what Americans can expect of them. If the new president of France, that Sarkozy dude, visited GW in Washitown DC it would get all of 2 minutes coverage on the same show.

Pay my bills

He and his mega spice girl wife, Victoria[3] are have moved to LA from Madrid to pursue his new career with LA Galaxy and her new career at the Ivy. This is being played like it is the biggest media/news event since forever and by all accounts they are positively HUGE. Their management must be pooping themselves.

Some facts:
- If this comes off(the business of the move) we are about to see a massive amount of money generated.
- Tom Cruise is getting ready to establish himself as the new power broker of AAA-list hookups. His triumph over George Clooney is assured[4].
- Brad Pitt is no longer the finest specimen of manhood in Hollywood.
- No one cares about Posh, this will not change.
- Paris Hilton has just been blown out of the water. She’ll have to start going out without her undies again.
- Scientology won’t be going after the Beckham’s; that would be just too obvious, even for them.

This is news. This is what people want to know. This is business, it’s the most valuable commodity today – public interest.
What a bizarre state of affairs; I can’t wait to see what happens next.

[1] I wouldn’t call it a story
[2] The features editor of W magazine, for who they did a cover shoot.
[3] Vicky to her friends, Katie and Tommy
[4] He assures himself each morning during his daily 5 minutes of quality time; just him, his mirror and his smile.