Right now we are need deep in two all-consuming mega trends: Lifestyle lives and Celebrity culture.

These have been around for milenia[1] but seem to be reaching a zenith in offering a complete solution to the unlived life.
No more need to carry around religious or patriarchal guilt – be free!
Choose and live a Lifestyle and worship the celebrities who have chosen and are living theirs.

The Hilton Lifestyle – ass and sofa’s
The Lohand Lifestyle – bikini’s and boobjobs
The Tomkat Lifestyle – glamour and control	More Tomkat Lifestyle – family and control

What blows my mind about these two phenomena are that they come into existence simply by choice.
When you choose a lifestyle, say the sensitive outdoorsman and weekend 4×4 explorer, it magically becomes a reality in your life.
No need to actually go out into the wilds and explore – just make the choice, have the gear, be proud to claim it and live the lifestyle.
The same thing with celebrities.
No more need to work for recognition – just be seen, be chosen by the camera’s eye. Celebrity has been bestowed upon you – live the lifestyle.

And why can we not now be our own celebrities living our own megastar lifestyles?
Lifestyle photography, lifestyle media centers, lifestyle dentistry.

Lifestyle Mainimage	Lifestyle Laughter
Your Lifestyle	Lifestyle Media

And these two realities[2] have now combined to offer the consumer of today another option – aspirational living.
Don’t even bother to live a lifestyle – you can simply aspire to live it.
Aspire to live your life, aspire to live their lives.

[1] there’s an case to be made that Moses was the first celebrity recorded in the Judeo-Christian tradition
[2] or rather, pseudo-realities.